A new study launched by TransUnion on Wednesday exposed young bettors are driving the development in America's video gaming market.

- Online sports wagering was particularly attractive to both Millennial and Gen Z gamblers.

- Younger wagerers are more most likely to take part in gambling since of their greater risk approval.

- are increasing quickly among young wagerers.

The study focused on wagerers who routinely risked a minimum of $50 monthly. While wagering activity depended on 30% of consumers in Q2 2025, that number rose to 34% and 42% for Gen Z and Millennial bettors, respectively.

Both Gen Z and Millennial gamblers increased their involvement in online sports betting by 7% year-over-year.

Millennials increased their involvement in online gambling establishment video gaming by 7%, in retail gambling establishment and retail lottery game by 9%, and in retail sports betting and online lottery game by 11%.

Gen Z revealed no change for online casino participation and declines of 1% for retail lotto and retail sportsbook, 3% for online lottery game, and 6% for retail casinos.

"We have actually seen that in prior editions," said TransUnion senior director Declan Raines. "These specific demographics (Millennials and Gen Z), in specific within sportsbook, are hugely included from an involvement standpoint. So, it's not a surprise to see that they continue to drive growth within the sector this year. They 'd done that for the past 2 years, which we can verify."

Economic elements and obstacles

Among the specifying qualities of younger generations is their greater level of threat approval compared to the older crowd.

The study also found that customers with the highest portion of mobile video gaming use were more youthful, urban-area individuals who rented real estate systems and did not have children. These consumers were likewise most likely to use cryptocurrency, which can be used at a range of online gaming platforms.

"We utilized TransUnion's marketing options to better understand the profile of regular wagerers and a pattern of monetary speculation emerged," stated Raines. "These sectors were also more most likely to invest for big benefits in the stock exchange, go on experience getaways, and make impulse purchases."

TransUnion stated the most predictive factor of customers' willingness to gamble was the schedule of discretionary income. For instance, payments such as loans and rent, the increasing cost of living, and lowered confidence might affect whether bettors danger or conserve their cash.

Monthly financial obligation payments for Millennials and Gen Z customers are up 20% and 27%, respectively. Those are well ahead of the rate of inflation (6%) and wage growth (8%).