Play Alberta, the province's just regulated online casino and sportsbook, has actually signed 2 NHL gamers as official ambassadors. Calgary Flames goaltender Dustin Wolf and Edmonton Oilers forward Leon Draisaitl have signed up with as partners.

- Play Alberta partnered with NHL stars Leon Draisaitl and Dustin Wolf to promote responsible betting.

- The arrangement will include the gamers in educational products and fan engagement occasions.

- The partnership constructs on existing offers Play Alberta accepts the Oilers and Flames companies.

This marks the very first time the platform has enlisted active expert athletes from Alberta's 2 NHL franchises. The deal will concentrate on promoting responsible gaming and neighborhood engagement initiatives throughout the province.

Under the arrangement, both athletes will assist support accountable gaming programs, including Play Alberta's cooperation with GameSense. The players will appear in educational campaigns highlighting social obligation and self-exclusion choices.

Alberta Gaming, Liquor and Cannabis (AGLC) vice president of video gaming Dan Keene said the initiative aims to strengthen connections between Alberta's sports culture and accountable gaming practices.

Play Alberta will likewise have unique fan meet-and-greets with Wolf and Draisaitl throughout the 2025-26 NHL season. The platform, which exceeded 434,000 player accounts and tape-recorded $275 million in net sales during the 2024-25 financial year, sees the agreement as a way to grow both the presence of the brand name and the awareness of gamer safety.

Play Alberta expands sports partnerships with CFL's Edmonton Elks

Play Alberta's engagement with professional sports continues to grow beyond hockey. In May, the operator revealed a multi-year offer with the Canadian Football League's Edmonton Elks, making Play Alberta the group's main sportsbook partner.

The collaboration aims to increase fan engagement through interactive promotions, giveaway rewards, and fan activities. Under the contract, Commonwealth Stadium was also renamed Play Alberta Field on all home days.

The alliance with the Elks becomes part of Play Alberta's accountable play plan, lining up with AGLC's GameSense education tools and Self-Exclusion initiatives.

Players can access their online accounts to set adjustable limits on deposits, losses, and wagering activity, promoting much safer play and higher openness.

Alberta prepares for iGaming launch

Even as Play Alberta is the special authorized service provider of online betting throughout the province, changes impend. Dale Nally, minister accountable for gaming policy and author of the iGaming Alberta Act, suggested at the Canadian Gaming Summit that Alberta's managed iGaming market might open in early 2026.

Nally's upgrade revises an earlier target of October 2025 but lines up with operator expectations. The structure will enable personal video gaming companies to make an application for licenses under an . The brand-new Alberta iGaming Corporation will be the marketplace's regulator and conduct-and-manage body.

Consultations with land-based casinos and First Nations neighborhoods are continuous, with the province emphasizing cooperation on key problems such as tax rates, marketing standards, and responsible video gaming protocols. A provincewide self-exclusion system covering both online and land-based gaming has already been composed into legislation.